SSN Admin

Elevating direct selling through leadership at the speed of trust

Bio: With a 30-year career, Garrett McGrath is a leader who has built field organizations of 200,000+ distributors and customers in 21 countries together with his wife, Sylvia, and served as master distributors and special advisors. In addition to being a keynote speaker, leadership coach and mentor, McGrath contributes to industry-wide conferences, publications, and boards. Recently he led the corporate team of The Happy Co., a publicly-traded network marketing company, helping it grow to $130+ million in annual sales, and serving as its CEO/president. Since 2012, he has also served as president of the nonprofit Association of Network Marketing Professionals (ANMP).

SSN: Tell me about your work with the ANMP.

GM: The Association of Network Marketing Professionals (ANMP.com) is a grassroots 501(C)(6) organization, founded in 2004. As a nonprofit, the ANMP is the only professional association that includes all three stakeholder groups within direct selling together: the independent distributors in the field; the company CEOs, executives, and founders; and the suppliers, supporters, and advocates serving the channel.

Companies are recognized for environmental initiatives, while regulators address green marketing claims

By:  SSN Staff

Amid an ongoing transition toward sustainability and concerns about environmental impact to the planet, the direct selling business channel is gearing up for a transformative year ahead. A multitude of companies are ramping up their eco-friendly practices, designing more environmentally safe products, and reevaluating their supply chains to reduce their carbon footprint as well as ensure compliance with U.S. environmental marketing guides and the evolving green laws in Europe.

This proactive approach aligns with the rising consumer demand for sustainable products and with other companies that have embraced environmental stewardship. With an increasing awareness of environmental issues, consumers are actively seeking products and services that leave a smaller ecological footprint. In response to this demand, direct sellers are placing sustainability at the forefront of their business models, driving innovation and promoting eco-conscious consumer choices.

Company founders are reaching an even wider audience through authorship

“John Maxwell told me, ‘Your wisdom and experience are only viable for the audience that gets to come hear you. But if you put it in writing, you can add value to the lives of people who will never meet you.” —Logan Stout, Founder and Chairman, IDLife

Impact, inspiration, and legacy are driving forces in the direct selling channel—not just for field members but often for company founders, executives, and employees. In fact, what leaders do can be measured in thousands and even tens of thousands of people impacted.

However, there is a “next level,” and noted leadership expert and author John Maxwell pointed it out in a conversation with IDLife’s founder and chairman, Logan Stout. “Your wisdom and experience are only viable for the audience that gets to come hear you. But if you put it in writing, you can add value to the lives of people who will never meet you.”

Interactive videos boost engagement and sales in e-commerce

By:  John Lietsch, Guest Contributor

In today’s digital age, video has become one of the most powerful tools for marketing and advertising. With the rise of e-commerce, brands are looking for new ways to make their videos more engaging and interactive, and shoppable videos have emerged as a popular, effective, and profitable solution. But what exactly are shoppable videos, and how can they help brands and retailers drive sales?

What Are Shoppable Videos?