Company founders are reaching an even wider audience through authorship
“John Maxwell told me, ‘Your wisdom and experience are only viable for the audience that gets to come hear you. But if you put it in writing, you can add value to the lives of people who will never meet you.” —Logan Stout, Founder and Chairman, IDLife
Impact, inspiration, and legacy are driving forces in the direct selling channel—not just for field members but often for company founders, executives, and employees. In fact, what leaders do can be measured in thousands and even tens of thousands of people impacted.
However, there is a “next level,” and noted leadership expert and author John Maxwell pointed it out in a conversation with IDLife’s founder and chairman, Logan Stout. “Your wisdom and experience are only viable for the audience that gets to come hear you. But if you put it in writing, you can add value to the lives of people who will never meet you.”
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