Interactive videos boost engagement and sales in e-commerce
By: John Lietsch, Guest Contributor
In today’s digital age, video has become one of the most powerful tools for marketing and advertising. With the rise of e-commerce, brands are looking for new ways to make their videos more engaging and interactive, and shoppable videos have emerged as a popular, effective, and profitable solution. But what exactly are shoppable videos, and how can they help brands and retailers drive sales?
What Are Shoppable Videos?
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