Publisher’s Note
Demographic trends point to the importance of personal connection
Hello friends!
In my reading and research this past month, I have come across several interesting discussions and articles about a topic that I have been thinking alot about lately—as it applies to direct selling as well as to all of the interactions that we have in our day-to-day lives.
That topic is authenticity.
Having spent a large part of my career in sales, I learned first-hand how important authenticity is to establishing lasting relationships, not only with customers, but with colleagues and superiors. I was very intrigued to see several stories that recently discussed the finding that authenticity appears to be particularly important to Gen Z consumers as they interact with the companies, brands, influencers and creators of today’s marketplace and social commerce platforms.
Direct sellers incorporating virtual tools to improve the person-to-person experience
Hello friends!
Remember the early days of the internet? I sure do. The beeps and chirps associated with “logging on” through a phone line will be forever ingrained in my memory. I recall the amazement, and also the confusion, as I tried to navigate the world wide web for the first time during my freshman year of college.
I also recall the realization that I was participating in something that would change…everything. The frustrations of slow connection speeds and rudimentary browsing options were balanced by the excitement of being able to glimpse the vast potential for this new technology.
Insightful tips for sticking with our resolutions
Hello friends,
I hope that everyone is having a great start to 2023! How are we doing on our resolutions? This seems to be the time of year that our improved habits either begin to take hold or fall by the wayside. I have been thinking about my own resolutions lately, both personal and professional, and challenging myself to not only improve in certain areas but also think about the reasons why some improvements are easier to maintain than others.
I recently came across an interview in Scientific American with some fascinating insights into why we stick to some resolutions but not others. The author, a professor who studies behavioral change, interviewed a social psychologist about setting and meeting goals to make it to the “finish line,” whether that be hitting goals or completing large projects.