How to Fight the Amazon Beast
January 2023 Issue – By Travis Wilson
With the massive increase in participation from everyday people in online marketplaces such as Amazon and Walmart, direct sellers are scrambling to prevent the erosion of their brands, lowering of price expectations, and reputational risk that comes from the unauthorized sale of their products online. Companies are facing billions of dollars in losses as marketplaces continue to profit from the enablement of gray market sales.
Direct sales companies are feeling the pinch across all categories, and are scrambling to stop these sellers and remove listings. Unauthorized sellers battle with companies for consumer dollars, and customers look for the least expensive way to get the product they want on their doorstep with free two-day shipping. This severely impacts a direct seller’s bottom line and hurts the field, as they often cannot compete with the cut-rate prices found online.
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