Solid supplier relationships, healthy operations keep direct sellers afloat amid continued supply chain disruptions
By: Stephanie Ramirez
Forecasting and planning for supply chain distributions isn’t anything new for logisticians, including those working for or servicing the direct selling channel. It’s their job to have a plan in place for when a weather event strikes near a distribution warehouse or a storm in the Atlantic sinks a cargo ship full of product parts or ingredients.
As COVID-19 forced many companies to shut down temporarily, manufacturers and shipping companies assumed that demand would experience a sharp drop. However, the pandemic merely shifted the demand.
As the COVID-19 pandemic passes the two-year mark, the field’s giddiness from the channel’s record growth has given way to the emotional and mental weight of coping with ongoing disruptions from the Omicron variant’s ubiquitous surge. And with this surge comes more changes and shifts in consumer and distributor patterns. 
In the wake of the Omicron variant’s global surge, as COVID-19 case counts neared their peak of over 800,000 new cases per day across the U.S., 
“We’re focusing on entrepreneurship at the very top levels, focusing on leadership at levels just below that,” MONAT Global President Stuart MacMillan told 
Founded: 
Herbalife’s sales softened during the third quarter, following a blockbuster period a year ago. The company endured a double-digit revenue dip, while sales declined in several geographic regions. 
One of my favorite assignments as Publisher is interviewing leading executives in the channel to seek their insights from the C-Suite. The 