Verb
McKINLEY OSWALD, President of Direct Sales, Verb Technology Company
Our industry is full of innovative tools designed to enable sales and marketing efforts within the field. But, when it comes to actually making a sale, there’s nothing that can compete with the tried-and-true power of leveraging personal connections. In fact, according to Extole, people are four times more likely to make a purchase when referred by a friend.
Direct Sales has always been a high-touch industry, one that has thrived on person-to-person, belly-to-belly efforts, and that’s remained true throughout the evolution of countless sales trends. Below are three ways I recommend leveraging your personal connections to attract customers and increase overall sales.
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