Companies respond to shifting consumer priorities and challenging macroeconomic trends
By: Stephanie Ramirez
The global direct selling market is predicted to expand at a compound annual growth rate (CAGR) of 2.3% through 2026, according to recently released data from insights firm Research And Markets.
However, new business models have emerged as a result of regulatory pressures and shifting customer demands, leading many direct sellers to explore other direct-to-consumer channels to survive in the market.
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