Direct-to-Consumer Brands Still Fall Short

Successful direct selling brands require more than influencers and word-of-mouth—they need passion

This new breed of brands leverages digital technology to invent faster, more automated, more personalized purchasing experiences.

“I had this craving to have a field of people who are passionate about my products. You don’t get that with direct-to-consumer.”
— Kevin Hafen, co-founder and CEO, Univia

“Cutting out the middleman” is a phrase well-known to those who utilize the direct selling model to distribute their goods and services, as they focus efforts and marketing dollars on the consultant’s ability to connect with consumers.