leadership

Direct sellers of wellness products should prepare for a new normal on Facebook

By Zach Arrington

Given direct sales’ huge presence in the health and wellness market, this change is sure to affect one of the channel’s biggest marketing tools.

Facebook took health-related direct sellers by surprise in a recent announcement of new changes to its algorithm which could have a significant impact on companies and their independent consultants who use Facebook to promote their businesses. 

In the July 2 announcement, Product Manager Travis Yeh wrote, “We know that people don’t like posts that are spammy, and misleading health content is particularly bad for our community. So, last month we made two ranking updates to reduce posts with exaggerated or sensational health claims and posts attempting to sell products or services based on health-related claims. Posts with sensational health claims or solicitation using health-related claims will have reduced distribution.”