Regulators seek to enhance transparency in the digital feedback landscape
By: David Bland
Following its October 2022 ANPR (Advanced Notice of Proposed Rulemaking) seeking public comment on the proposal of a new rule to regulate deceptive and unfair product reviews and endorsements, the Federal Trade Commission (FTC) has released a much anticipated update to its Endorsement Guides as well as a Notice of Proposed Rulemaking (NPRM) to ban fake reviews and testimonials.
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