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Watch the SSN Webinar on the FTC’s Recent Anti-Pyramid Case Victory
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Watch the SSN Webinar on the FTC’s Recent Anti-Pyramid Case Victory

In case you missed it or want to re-watch the July 12th event again, a full recording of the Social Selling News (SSN) Webinar – The FTC’s Recent Anti-Pyramid Case Win: “What Direct Sellers Should Know.”  is now available. This important industry discussion hosted by SSN Publisher David Bland and featuring Momentum Factor Founder & CEO Jonathan Gilliam along with Donnelly McDowell of Kelley Drye
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July 20, 2023 0 comment
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Federal Trade Commission Announces Proposed Rule Banning Fake Reviews and Testimonials

The Federal Trade Commission proposed a new rule to stop marketers from using illicit review and endorsement practices such as using fake reviews, suppressing honest negative reviews, and paying for positive reviews, which deceive consumers looking for real feedback on a product or service and undercut honest businesses. “Our proposed rule
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July 5, 2023 0 comment
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FTC Announces Updated Advertising Guides to Combat Deceptive Reviews and Endorsements

The Federal Trade Commission today announced it has finalized an updated version of its Endorsement Guides, which provide agency guidance to businesses and others to ensure that advertising using reviews or endorsements is truthful. The Endorsement Guides advise businesses on what practices may be unfair or deceptive in violation of
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June 29, 2023 0 comment
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FTC Warns Almost 700 Marketing Companies That They Could Face Civil Penalties if They Can’t Back Up Their Product Claims

April 13, 2023 The Federal Trade Commission is putting hundreds of advertisers on notice that they should avoid deceiving consumers with advertisements that make product claims that cannot be backed up or substantiated. In notices sent to the companies, the FTC warned that it will not hesitate to use its
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April 14, 2023 0 comment
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