CEO

Founded: 2019

Executive:  Laura Hunter

Location: Seattle, WA

Website: ToriBelleCosmetics.com

Affiliates: 50,000

Revenue: $50 million

SSN: Tell us about your background and how you came to develop your product.

I have been a serial entrepreneur since I was a child—babysitting, selling vacuums door to door, and starting tons of businesses. I was a self-employed photographer for 25 years. A couple of years ago, I tried the magnetic sandwiching lashes. I spent some money on something that I didn’t feel like I should spend money on, but I really wanted to try them. And, they didn’t work. I couldn’t get them on, and they pinched me. And when you’re mad and you’re frustrated and you’re sad, and something actually physically hurts you, you get really annoyed. It was one of those moments. I threw everything in the seat of the car and said, “If this stupid thing had eyeliner that was magnetic, this stupid top lash would work!” Then I just stopped and thought, “Huh, that might work.”