We have learned the power of personalization from our field. We heard very loudly that it helped to have a more personalized approach, around a product or sharing the business model. For example, we spoke to field members who are nurses, to learn they incorporate this into their busy schedule. We then created realistic, personalized assets and shareable opportunities that really help people talk to nurses in their network. This allows them to focus and think, “Hey, who in my network do I know in this area?” We’ve seen pretty big success from that.
-— Amanda A. Thompson, President, Veribella
By: David Bland
There were a number of factors that led us to think that the timing was right for this type of conference, including indications from the Federal Trade Commission that they are tightening focus on the MLM industry.
—Douglas M. Brooks, Attorney
Anti-MLM influencers appear to be more interested in fostering a cottage industry of their own than they are to an inclusionary dialogue on how best to promote entrepreneurship.
—Direct Selling Association
For decades, direct selling’s opponents have worked to challenge the channel from the relatively confined spaces within their respective legal, academic and media circles.
The occasional high-profile court case would generate publicity for a few news cycles, and newspaper and magazine articles would follow with passing coverage.
By: Jenna Lang Warford
Given social distancing and the low win rate of pre-recorded and printed material, livestreaming is a strong avenue to pursue. It’s been used quite successfully in Asia Pacific already.
—Damian Mobley, Ex. Dr. of Technology, MONAT Global
Sending an email for a flash sale is almost like ‘junk mail’ now. People aren’t as interested in what they receive in their inbox.
—Jason Sicala, Director of Events, The Avon Company
Livestream shopping has arrived in the direct selling channel. With this interactive platform technology, direct sellers are expanding their customer base, increasing sales and generating excitement for their field.
By: Miguel Pena
Corporate sustainability isn’t a quick fix or a one-and-done initiative. It is a valuable practice for companies and a source of strategic insights for risk managers and decision-makers.
Over the past decade, environmental, social and governance (ESG) risks have risen to the top for enterprise risk-management teams.
Mitigating these risks, sometimes known simply as “corporate sustainability,” is playing a greater and greater role in a company’s success.