Happy New Year everyone! I hope that each of you had a safe and wonderful holiday and were able to relax, reflect, and recharge after wrapping up a year of ups and downs that kept everyone on their toes.
As we look ahead to 2022, what excites me the most about the state of direct selling is the energy and enthusiasm that exists at all levels of this business channel. I am not referring to a blindly optimistic outlook, but rather an eagerness to confront the challenges ahead in a deliberate and constructive manner. It is an attitude of running to meet a problem head-on rather than waiting for it to arrive at your doorstep.
I want to begin the final PubNote of 2021 by thanking my amazing team here at Social Selling News—Contributing editors Jennifer Mills and Jenna Lang Warford for their invaluable assistance with copyediting, creative content and communications, Art Director Ronald Winters for his brilliant work designing the print version of this journal each month, contributing writers Stephanie Ramirez and David Rauf for their insightful and well-written articles, and last, but not least, our Director of Advertising, Joyce Inman, whose professionalism and dedication makes this endeavor possible.
Stepping into the position of Publisher at the start of the year was an exciting, but daunting, moment. However, the hard work and positive attitude of each of these individuals that I am proud to call colleagues and friends made that transition remarkably smooth.
Hello readers! Since taking over as Publisher of SSN, I have remained committed to keeping you informed on the topics and trends that have the greatest impacts on the direct selling channel and its future.
Over the past year, we have brought you stories of resilience and innovation as companies were forced to pivot after COVID-19 shutdowns. We covered the rise of the anti-MLM movement as well as the role of social media in shaping both positive and negative views of network marketing.
In this month’s issue, we continue our commitment to keeping you up to date on the maneuverings of regulatory agencies that set the boundaries, standards and rules by which our channel must abide.
With the assistance of the most experienced legal minds in the direct selling sector, it is my objective to break down important legislative and regulatory news into concise and informative updates so that you can stay ahead of the curve on these complex matters.