Field Advisory Councils Key to Stronger, Faster, Better Sales

Best practices for your councils, committees and focus groups

By:  Jenna Lang Warford

“These are ways to tap into the superpower of collaboration.”

– Garrett McGrath, President, ANMP

How does a company motivate its field to shift from ennui to excitement? In the direct sales channel, this can depend on insight from a sales field without W2 status. When launching promotions, rolling out new products, or even nailing the wow factor with incentive trips, the difference between the field yawning and jumping into action can be a matter of simple tweaks. The key is reaching out to those who already know what gets the most results. 

While getting this crucial input seems straight forward, there are a few best practices that direct selling companies can utilize to make this process as smooth and effective as possible. 

Garrett McGrath, who has served in multiple C-level roles in the channel and currently serves as president of the Association of Network Marketing Professionals, says, “Leadership councils are an excellent way to tap into the super power of collaboration.”