Direct sellers’ earnings claims and testimonials under scrutiny
By: David Bland
I think the FTC’s current aggressive posture is that they are trying to hold high-level executives liable for the actions that happened at a very low level, across a broad array of businesses—not just multi-level marketing or even the earnings claims area.
—Maureen Ohlhausen, Former Acting Chairman
(2017 to 2018), FTC
The Federal Trade Commission (FTC) issued its third Notice of Penalty Offenses in as many weeks on Oct. 26. After putting 70 for-profit colleges on notice earlier in the month for making deceptive claims regarding graduates’ job and earning prospects, followed by a Notice to 700 national advertisers about misleading endorsements, testimonials, and fake product reviews, the Commission turned its focus to companies that offer money-making opportunities.
I want to begin the final PubNote of 2021 by thanking my amazing team here at 
Over the past year, our contributors covered a number of social selling tech strategies making inroads in the channel. For our year-end roundup, we’ve selected their most important takeaways to help direct sellers have an even stronger 2022. Please visit SocialSellingNews.com for the complete articles.
Peter Dale, Kannaway
Gene Tipps, Plexus 
One of my favorite assignments as Publisher is interviewing leading executives in the channel to seek their insights from the C-Suite. The